Wednesday, September 6, 2017

Finding a niche - creating exclusive product videos for Amazon Sellers

Game plan: Someone needs to fill this gap. Here's an idea that you're free to pick if you have been looking for ideas around e-commerce. 
  1. Category: E-commerce product listing videos (AMZ, Flipkart, Snapdeal, Paytm)
  2.  The task: Product video creation for A+ listings
  3. Who's doing it: Big brands, start up's, 
  4. What would it need
    • An iPhone
    • An SLR camera,
    • A tripod,
    • A shooting Gimbel, 
    • Some reflectors,
    • A solid base for keeping the same
    • A background.
  5. Internal cost: 
    • a = effort cost per hour of shooting/scripting/angles/feature call outs
    • b = effort cost for video linking / cropping / music addition / tool / hardware tools) 
    • c = base number of videos needed to make the videos for free as the creator 
    • d = internal cost
    • a + b / c =  d
    • d x 2 = minimum external cost 
  6. How many people: 
    • 1 person  - shoot + V/O
    • 1 person for editing and clean up = 2 people job
  7. How will this service be promoted: 
    • Youtube pre - rolls 
    • Google Search Ads
    • Facebook ads 
    • Blogger integrations
    • Direct connection with e-commerce portals for connecting to sellers
  8. But will it work?
    • Let's find out. 
If you end up using this idea, do let me know! 

Tuesday, September 5, 2017

THNIX - The Smart Period Underwear you need to buy right NOW!

Ladies! If you haven't stumbled upon or visited the below page yet, you're evolving backwards!


What really is innovation and technology? This is one of my favourite questions to ask people.

Many readers usually believe that innovation is directly co-related to smartphones, apps and gadgets. When in fact, it is everything that humans have found a way to evolve inorganically for the benefit of mankind.

This can be in term so of design, texture, material, ideas, ways of doing things, ways of communication or simply just anything that enhances or makes human life better.

Before I introduce you to Thinx, I'll like to give you a deeper perspective into what tech and innovation 'also' mean, regarding things and items you may be able to decipher from your day to day life.

E.g.: Switch cigarettes - after years of struggling and simplifying the thin cylinder of finely cut tobacco rolled in paper for smoking, and decades of consuming it the same way, we now have a choice!
Either you smoke a mild, or you smoke a mint. You don't have to purchase two different packets. You don't have to go looking for the mint ones separately, but instead, you now have the power to switch the flavor at the press of a button.

That my friends are innovation. If he smokes regular's and she smokes mints, they finally have a middle ground by picking up a new packet where they only have to buy the 'one' pack.
It’s easier on the pocket, it is easier to share, it's taking smoking social in a way even. (finally giving a chance changing consumption habit for smokers) And that truly is innovation.

Now coming to Thinx - like condoms have evolved for the better over a period of time, so have menstrual hygiene products.

Five common things everyone struggles with when it comes to menstrual hygiene products are:
1. Comfort
2. Capacity
3. Compactness
4. Sanitation
5. Recyclability

While a whole range of products exists out there today, from pads to tampons, to silicon cups, there isn't anything out there yet that really defines 'comfort' like Thinx does!

Now, a lot of brands DO in fact say that they are comfortable, but that’s usually the case when they are defining themselves in the eco-system of the already existing menstrual hygiene products. But can something really compare to being as comfortable as your soft cotton panties? Not really.  

Thinx has gone ahead and broken the barriers with just that. Imagine if someone told you that soft cushy panties were ‘it’ for your periods? Half your PMS is bound to stop right there, isn’t it? The whole hassle of checking your behind or the paranoia of having to change in an every few hours is quite exhausting itself!

Now imagine someone told you that like your panties you can put your period panties into the washing machine for wash (minus any detergent) every month, again and again. Yes, Thinx does exactly that as well!!

Not only do they come in different cuts and capacities, they are ultra-comfortable and promote bacteria free environment for your vagina during your red days.

Being in India, I was thoroughly sceptical but decided to go ahead and purchase them. They came perfectly packed (very nice women positive packaging) in my chosen colour – black. (though they are also available in beige).  And in a single line, I can say – they changed my life. Periods aren’t going to be the same for me ever again.

I got three panties so that I can wear one while I have a backup and one may be in wash, and it worked out perfectly. I didn’t have to care about how I sat, where I was or what I was doing. The best part is – I forgot I was on my period!

Later, I put them into my intimate ware washing machine on spin and voila, two new panties at for the next day. They do take a bit time to dry up but I did the smarter thing by ordering three.

Another thing I like about them is that they come in different capacities, the shorts can hold up an entire day of heavy bleeding (two tampons worth) while the thong is for the lighter days ( the equivalent of 1 tampon). And trust me; no drips, no fuss, no smell, no feeling of wetness.

What else can I ask for? My advice to all women who enjoy social liberation to adopt these panties. After all, they promote the epitome of women liberation.

Driving sales using expiring social media content

As social media consumption continues to rise and the big players are monopolizing the market, we can expect significant changes in social starting this year and beyond. Specifically in the changing landscape of expiring content. 

How can brands leverage the mediums

Online POP-UP shops for instant discounts and sales
  1. Facebook
  2. Twitter
  3. Snapchat
  4. Instagram
  5. WhatsApp


  1. Free stock on products that be put on sale using brand channels.
  2. i.e.: last season collection / res-stocked products.
  3. Active of platforms where expiring content is visible
  4. Access to these assets
  5. Pre buzz about upcoming sale
  6. Key engagement date / commutative day based offers is a plus
  7. On going brand campaign is also another plus
  8. Owned or co-owned e-commerce portal
  • Expiring sales code generation method
  • time bound code generation for mass usage that have expiry time on certain day/date

Brand and Consumer motivation?

1.Exclusive over and above purchase from loyal followers.
2.Way to measure the worth of spending on gaining followers by the brand.
3.Gauge ability to set up pop-up sale more easily using owned e-commerce portals

1.Additional discount for followers/customer over and above the e-commerce sale.
2.Less effort cost, yet more incentives for being a follower.
3.Increased reason to believe in the brand or engaging with it in the future. 

What brands will earn in return:

1.Earned social media engagement
2.Sales drive
3.Followership across platforms
4.Unique database
5.Increase product discoverability
6.Boost mobile based sales

Ideal Channels: 

1.Brand owned channels – owned e-commerce portals
2.Co-Branded channels – e-commerce partnership stores
3.Co-Branded channels – wallets and payment gateways

*more thoughts to continue*