Monday, July 6, 2015

Evolving Ideas - When you 'really want to sell' your old gadgets..

If I found a tech team on the ready and 6 months worth funding, i would defiantly build out a "web' product of the below idea!

Why web? When the world is going mobile? Well, the younger generation is, they are smarter, they take risks, but even they believe that when things have to be done seriously, one needs to pull out a laptop or a desktop to get to work. And of course, the 25+ are usually at work and have more access to web via their work stations than through their mobiles..

TG for the product; 
MF - 25 +
All metro cities first.
Web friendly.

This idea is expansion and combination of the existing 4 modules of; 
1. Price discovery for old gadgets such as those available on,, attero bay.
2. E-commerce efforts and deals for gadget refresh cycles, i.e.: apple,,
3. Editorial reviews and crown sourced reviews carting to audience like 'rotten tomatoes' is to movies.
4. Price aggregation sites such as

Envisioning the UI;  
To cater to both young and old the entire UI will have to be very visual, making or keeping all options as visual heavy and text light as not to over whelm the user.

Future possibilities; 
1. To function as an independent website and tool, review site and editorial platform that ''does not lie'.
2. Pluggable tool for eCommerce websites, bank services, wallets.
3. Scorecard plugin for editorial websites, wallets, e-commerce websites.
4. Insights tool for electronic giants for betterment of their products.

Disclaimer: If Amazon, Google, Times or the likes chose to explore it further, I'd simply ask to be part of the project. 

Sunday, July 5, 2015

Idea for Google as a content publisher, agitator, advertise and analyser

For a while now i have kept this blog hidden as there are some ideas that i feel have a lot of scope for future development.

Who is this for?;
- Facebook is creating a eco system where without fresh content users cannot get great value out of their accounts. Worse they ask users to now pay for advisability as a small business or brand.
- While users may have the capacity to pay, they might not always have the capacity to create original content.  
- While Google hasn't succeeded in launching G+ i feel it forgets that Google search is a much more valuable digital ecosystem that it has created. Where the user is always logged in and not sharing but searching for the correct content. hmm..i wonder what the obsession with a 'social media' account really is? 
- Ok maybe i have this point wrong. But everyone wants to serve content similar to serving correct ads to their various audience sets. Only difference being, while message can be customized and pre fed, content needs to be refreshed and often. (even daily)

Below is a skeleton to a content aggregating tool that Google can quickly make given it already has independent parts that exist today; 

How tool will work?;
- User feeds in their website URL
- As output gets the keywords based on site scan / crawl
- Basis crawl out put keywords gets TG definition for media (audience break up)
- Asks to input negative keywords that the brand doesn't want to be associated with.
- Asks for validation by liking to Google analytic for audience profiling and tracking for revalidation/re-targeting.
- Asks to input genre’s preferred by user.
- Throws latest content from around the web relevant to different TG’s for social media posting as per defined genres.

- Each link thrown up as result has a cost of 10 – 50 rupees per identifies link.
- Advantage is that the user can be a layman and still sever content that his/her audience would like to engage with on social media accounts.
- Second advantage being shortened link doesn't expire as it has been paid for.
- Fixed retainer account version lets the user also sees GDN ads in this content which can be the users brand / company ads. 
- These ads are easily customizable with branding specs which can be uploaded from back end using another Google ad words tool/ ad sense tools etc.
- Anyone viewing this link through a certain social media account / medium it’s posted through will see the brand ads.
- PV from the article go to the actual website article basis which they are allowed to get access to a special dashboard that lets the publisher see which brands are using what content and better equip its sales force for inventory selling. 

TBD basis interest... I wish I have the money to make this…or the tech capabilities.. While all I have is an idea. 

Disclaimer: If Google chose to explore it further, I'd simply ask to be part of the project. 

Friday, July 3, 2015

Our sense of morality

What is morality?
By dictionary definition:
morality is synonyms for: ethics, rights and wrongs, correctness, ethicality
- principles concerning the distinction between right and wrong or good and bad behaviour.
- a particular system of values and principles of conduct.
- the extent to which an action is right or wrong.

Adopt a game, build a routine

If you've ever been through a traumatic experiences or instances that have thrown you off balance this is a self help way of getting back on track.
(Ref: cyber life hacks.)
One of the key symptoms of being unable to cope or to register the after effects of a bad experience is 'the lack of things'.
Lack of sleep.
Lack of confidence.
Lack of good thoughts.
Lack of things to do or people to hang out with.
Lapse in personal identity.
And the worst of all,
Lack or lapse in following routine.
Ahead of that, how ever digitally connected we may be,
We always come around and feel hollow or useless.