Thursday, May 12, 2016

Building a new brand image - Gladna Organic Asia

Product catagory: Homemade soaps and bathwash range 
Product packaging: Basic
Target audience: SEC AB, B, Delhi City youth aged 18 to 35
Product pricing: Below INR 60 - INR 200
Product strength: The fragrance 

The challenge: how to you make a non glamarous product range appealing to the young audience in social media to purchase and try when clearly the product themselves are not packaged well enough to appeal to its catagory. 

Reff of brand logo and imagery:

Reff of body wash packaging:

Reff of soaps packaging: 

Created experiential content / social posts, Series 1 - body wash: