Sunday, September 28, 2014

Retarded instances from my life, part 2

There are stupid things you say and then stupid but awesome things you do.

I'm thinking about this time,
Dad was based at Andaman and Nicobar Islands.
And i once touched a devil fish bigger than myself in 2 feet water on the beach.
I might have been only 4 feet in height myself back then, but once i realized there are 'actual' fish in the sea, i didn't ever walk into the deep like we all used to. I was petrified of sharks.
Or eels in the water.
All along i used to thing Jaws was made up.
In short i never believed in 'sharks' existing at all.
And by that time i had already done scuba diving, deep water diving, even tried my hand at surfing with the locals!
Gosh, i used to think the happy creature's from 'Little Mermaid' were all that existed under water.

When we shifted to Vizag, i learned the art of making clay utensils. Like literal clay utensils. Thanks to the abundance of clay mud in our backyard, i would dig it out, mold it and let it dry to perfection in the sun.
What more, I'd make small fires and pretend to cook in them even!
I had all kinds on utensils from mugs, pot's, pans, spoons.
You name it.
Once cooked rice in them!
Of course i hadn't ever thought of washing them so when i tasted my experiment, i tasted a whole lot of texture of mud.
This one time i found few of moms creams and cooked them as well.
I might have tried eating them as well, had i not opened the bottle of Fem bleach and cooked it's chemicals.
I distinctly remember seeing florescent fumes with this toxic smell coming from them when it began to cook!
And i think, that day was the death of my kitchen cooking madness.
Never again.

So far in my life I've only crushed on people twice.
The first time i crushed on someone, i slapped the boy in public.
And he was 3 years my senior.
It was a dare from his best friend and i swear i could tell he was interested.
Shit.
But thanks to first time love, I discovered i could write 'ok' sort of poems.
My first one i think i remember by heart.
It went something like this:

"What does it take to convince you,
That I'm really in love,
In liking of you somehow,
That I cannot shove.

And when i look at you,
The feeling i cannot explain,
I get rid of all my sorrows,
Sadness, guilt and pain........ .... "

Err..  Ok there was one more parra on dancing. But I don't quite remember it.
Come to think of it, it was thanks to him i started keeping a diary in the first place!
It was a love journal of sorts..
As lame and retarded as it may sound,
I still have it.
I have all my journals.
Stacked away secretly..

We had a golden retriever in our Himachal home (Rana Villa), and i swear it was the coolest and nicest dog I'd ever seen.
His name was 'Hero'.
And it loved eating green apples which came in crates and the sour grapes that my grandfather grew in the backyard.
And every summer when my parents would leave me there,
He was my best friend.
If it hadn't been for that dog, I'd have loved no dogs.
..
I used to tie a red Cape to its neck which would often fall to one side.
But when it had that on,
I would be fearless.
And even go wandering into the jungle on my own.
(i realize now, how lucky both Hero and i had been, there were actual wolves and panthers/leopards in those jungles... Which i found out about years later)

Tuesday, September 23, 2014

Web 0.3 Getting ahead of the curve

"Everyone is on the same journey, the challenge is who decides to up the stakes and who gets there first!"

Like the TV, Print and Radio space, web too is evolving into a mainstream medium where Brands will begin owing content space, rather than just owing inventory on them!
Its like saying, rather than just posing with the top notch car on the track if a brand were a looking to pose as a top notch sports driver, overtime it would eventually own the car rather than just posing with it.

Its about taking up the challenge, making that investment and starting out in that direction.

Brands unlike people or bloggers are the rich guys in digital space. So they don't have to bother with lack of investments or building from scratch. They have an offline presence and are recognized by people and various demographic audiences they choose to cater them selves to.

So far the trend has been seen in offline space where Brands have begun buying out year long sponsorship's of popular TV shows and serials. Begun becoming title sponsors and co-sponsors of on ground events and begun associating them selves with certain artists, activities, and associations. This apart from buying the regular plain Jane share of voice in ad placement across channels and mediums. 

In digital space however, not many brands and companies have been too forth coming to make such long term deals, or really integrating their product with popular content the audiences go online to consume.

This has given a rise to a lot of positives and negatives.

We often hear brands say 'Oh, digital is a risky medium, negative WOM and bad publicity lives on in Digital forever', should that really mean we stir clear of them? What about the integrations and brand initiatives that on the contrary have worked? 

Sure Brands can make the processes of getting their audience to consume a brand asset can be synthetically induced, but why is that being seem as a negative rather than a positive? Especially if owns and agrees to own a content space other public forums and web sites alresdy have built or owned? 

I feek this sentiment is more of a threat identification rather than a problem identification from the point of view of web publishers, but its also the matter of user retention and continously engaging with audiences that brands may be able to better fund than editors be able to better manage if it's why a user prefers to consume one platform over the other in a sea of platforms to begin with? 

(TBC, this weekend) 

Wednesday, September 17, 2014

What really is this feminism we're all screaming from the top of buildings about?

I've denied being a feminist. To friends, strangers, lovers, et all. 

But through my own journey I've begun to question, think, map what might have given rise or even brought about the thoughts on the matter for people who declare or credit them selves as 'feminists'.. But that perspective needs a much more deeper understanding.

Let me begin to first explain how difficult and at times how convenient it is to dodge any responsibility. I can be rebellious and fight for equality in this 'mans world', forever more misunderstood than ever appreciated or i can simply choose to be submissive and leave it to others to be taken care of.

I'm not allowed to be rude or aggressive or hold my stand on issues and viewpoints and more often than not its taken for granted that i will eventually give up. 

That weakness is in built. 

That strength is a connotation of only physical endurance in opposition to being to my better understanding - empathetic, unbiased, understanding, vigilant, sensitive and forgiving nature which in a mans world are often traits marked by or connoted to great leaders.

I'm expected to know how to cook, clean, take care of the house, willing to bear children, maintain friendly relations and balance family dynamics before i express my needs and dreams as an individual in this world.

My persistence is usually labeled as a tantrum and my behavior classified as incompetent and unacceptable by people. I'm labelled psychotic, crazy, demented, slut and easy by those who refuse to peer deeper into my ambitions, what i want to stand for and values from the safety of their own environment and values they have been brought up with.

I have to battle being declared the 'weaker sex', eve teased, passed comments at, shown the glass ceiling at work, shown my place at home and even by those i chose to open up out of love...shown my place eventually if not gradually.

First appearances, looks, poise, manners even vocal pitch are put way before my achievements and personal strengths, character traits and individuality. Heck i should mention i have hooted right back on two occasions and once caught a guy by his collar for passing comments and making kissing noises at me. Only i can say how terrified i was inside to have tried something of that sorts in India and alone - where the onlookers do nothing more that stare back or look through depending on convenience.  

I admit, I've even told my should have been husbands mother once of his misconduct and been severely shot down for doing so. A woman cant even confide in another woman without her taking personal offense. Shouldn't she have simply scolded her son and empathized? I am not incompetent, I wouldn't dare ever question anyone's rearing abilities, but couldn't it have been considered that what the said boy was doing was so wrong that it drove me to complaint or reach out? Rather let me also tell you the outcome, i was accused for being disgraceful and burning the bridges. Even when i take into account that initial rage to my complaint might have caused a stir but a mother understands eventually, which also i assume is true. Or so i would like to believe. 

Human values do go for a toss really, i mean - would an 'ill-wisher' muster the courage to retaliate? 

Our actions are forever seen in different light. If i flirt easily or mix well with a large crowd I'm automatically declared 'border-line loose charactered' and then gossiped about or kept a keen eye on for any chances to reinforce the title with mistakes or events or instances. A boy or man in my position on the other hand might be called jovial or outgoing. If i pursue a love interest relentlessly i am called materialistic or greedy or delusional or crazy. If a boy does the same he always deserves a chance, because he is always suppose to be seen as going out of his way? 

No one takes into account that woman first focus on the smaller things, gestures, small adjustments, ritual's. We're far more practical even when romantically involved, somewhere adjusting and keeping our wishes second. But when and if a situation so arrises when we need support and it takes time to normalize   things, men are allowed to move on, give up, blame us for it all, not taking into account the smaller acts of love or kindness. 

Heck i say, if all the woman in the world took a week of from their PR jobs, the world would go to war. Social dynamics, eye for details, emotional intelligence are clearly not one of mans best virtues. 

And who says woman gossip the most? At least we do it in positive light or even just to close set of friend we would trust with our lives. We don't give away more intimate details till of course its something hilarious or something we don't have answers to. 

But men? Having experienced first hand, men will share everything from love life, money spent, sex life, even to the extend of showcasing how far a woman is ready to go, or fall or sacrifice without really understanding the underlying message - she's in love. She trusts you, ready to believe in you, she might have had a late realization even about how much. 

Of course that's unlike men, if they make mistakes they must be forgive immediately. Or a verdict must be passed with due consideration. When we make mistakes? The verdict and titles come immediately. (Ok, or maybe on the last 3 parra's I'm an Indian. And a mildly conservative one, but very sensitive to words and gestures and follow up actions.) 

I am a 'daughter' before i am an actress. A 'mother' before i am a CEO. And these titles don't just implicate the celebration of what i have simultaneously achieved, rather they have every now and then been used to show me my final position and role in society.

I have no personal choice when it comes to loving someone, be it our ethical tradition of arrange marriages where men chose their wives, or modern day love stories where the men feel so utterly flattered about being perused-ed that they will find all sort of ways and means to talk dirty about you, bring you up in conversation, keep you away, show anger, disgusts in acknowledged that its unacceptable. Alas, if i stand for a person i love and i'm shot down, how do i stand for things i love and still be accepted...?

If things go right in a marriage or relationships its his achievement, if something goes wrong its her fault. If a woman cries its a mood swing or drama, even manipulation! But if a man sheds tears its because he's been deeply hurt, done wrong to or been cut deep to his soul. If he did something wrong he was confused, if a woman did something wrong it was 'planned'. 

I am strong, i refuse to hurt myself to prove a point. To inflict self injury or pain. I refuse to sulk in sadness. Because i believe its not why someone fell in love with me, its not the woman who later in life would be able to bear the brunts of life along side her man, over bigger issues in life if she fails now. But more often than not - its easier to classify us as fast, heartless, emotionless than appreciate how we chose to project our internal struggles. 

Human values go for a toss when gauging our spirit in more humanitarian terms over issues closer to home. A mans feelings and efforts are kept way above a woman's. A taste of our struggles and feelings can send them running for the hills. Even when we constantly fight for equal rights for all, better living standards for all, equal treatment for all, in sense of greater issues and masses. This mindset starts at home, nurtured in everyday relationships, and far before they become dirty words and cause political up stir in a country. 

A minister might beat his wife everynight, or a boss sexually harass his secretary in the confined space of his office, a ex boyfriend might be relentless, even bringing down his entire wrath on to his ex-girl friend while proving an entirely different point or trying to project his greatness to his current love interest or larger audience. All becuase he moved on? And what a great struggle that must have been? (personally men who say things like 'my ex was psychotic, how much have they grown over years? Who is fueling their chuvanistic outlook? Its us, us woman, men and society at a much more basic level.) 

I am a woman, over history i have been labeled the cause of all problems somehow, somewhere, in someway or the other. We've made greater leaders, raised worriers, supported the ambitions of husbands and lovers, been the all knowing, all bearing wives of presidents, extra working hands on field's of landless farmers, supported entire famille in the absence of husbands serving in the military for decades at war. Silently, responsibly, but its overlooked. 

Acknowledgement often comes in much more shallow forms 'celebrating womanhood' through beauty pageants, ribbon cutting ceremonies, involvement with smaller matters of state, sidelined to the stands or magazine covers or used as hangers even.

What really is our stand? Where exactly do we stand? Where do we draw the line? 

Thursday, September 11, 2014

Retarded instances from my life, part 1

I'm thinking bout something
Which is very stupid.
When i was young, you wouldn't believe the stupid things I'd do or I'd say.

I'd say.
"When i get angry or tense,
I start mumbling in French."
And I'd mumble some mumbo jumbo French-sounding shit.
In front of people!!
Actual people!
You know
As if talking in distress.
Can you believe i actually did that in public?
I think my parents dropped me a couple of times too many
On my head
As a baby.
Cant blame them,
I must have been really wobbly and impatient.
The point is, i said i knew French
While i don't.
I didn't.
But i said i did.
And i had the audacity to mumble shit in public.

Ok, i can't stop laughing
Want to read another one?

So i had this very peculiar biology teacher, who also happen to be my class teacher.
And she disliked me enough to make sure i always sat in the front row for her class.
Even the free periods she substituted.
So you know those small mint boxes?
izon mint?
In that small gray box?
izone
or izon?
No no mints,
Not medicine.
Small white tablets of mint?
Ozon! That's it!
These were pretty new back then.
Like only 10% people knew bout them.
So,
Every time I'd catch her peculiarly noticing what I'm doing in class,
So firstly if you put a hyper active kid in front of the class while everyone gossiped in the back,
I would start pretending I'm a drug addict. (Or whatever my version of a drug addict was in my head.)
And that I'm looking for something in my backpack and desk that i might have lost. Like suddenly beginning to panic!
And I'd pretend to grow out of breath.
And then with trembling hands,
Open the pack i had concealed in the
Palm of my hand.
Take two tablets (mints)
Pop them into my mouth
Making extra sure the teacher saw the funny white pills
And pretend to down them with water
And then pretend they calmed my nerves down.
And eventually stop huffing and puffing.

Cool huh?
Want to know another one, or are you done?

So i loved the school library.
But i had a very bad habit of scribbling in books.
And every time I'd read a really old book,
Like a classic,
I'd leave random love notes pre-dated
To the 1800
As if the book existed even back then.
Even if it was a new book.
And I'd write long fucking love notes.
Like as if the book was gifted,
And that was a personalized message
For the original recipient.
One time i killed a large mosquito,
And after a chapter wrote a
Love oath
Claiming signing it in real blood.

He-he
This isn't creativity,
I think this is what you call retardedness!
I think i mostly lived in my own head.
Guess that hasn't changed so much.
I'm still anti social on the inside,
And this is what i did to pass time.

But i pulled speaking French off in public! -_-
Maybe that'll be part of  a book i write.
Someday.

Sunday, September 7, 2014

Product Idea 4: The FourSquare for Drunks, Foodies, Shopaholics and Blind daters

Hey, i really don't get the advantages of declaring ones arrival on a separate platform, but that's just me. I mean, we're very much in the technological age where a Facebook or a Twitter (or even a Google+) might just begin churning out profits from similar integration into its base apps - well du-hu;

1. Both have status updates and location Geo targeting available?
2. Both have made them selves critical for Big brands engaging with its audience in real time to own their own fan page.
3. After i update that I've 'Arrived' on Four Square - I do share it across Facebook, Twitter and at times Google+ as well.

Hence that makes its a;

1. Double Go for Facebook which tries to seek out user payment information and most likely to have users already have photos to tag along with updates as well.
2. Double go for Twitter since it literally mirrors Four Square but only people talk way more within the similar word limit updates about other things as well.
3. And a double go for Google+ which due to its Google Play app stores integration any how has a very large base of user payment details in its records.

So hey, if you want to give real time discounts, you might as well do them where people are engaging actively in conversation about their lives.

= WAIT, before i go any further, let me just clarify that i pick these platforms since they have already earned dominance in the market and brands are very dependent on them today despite heading down a more holistic and native engagement approach themselves to re-capture the audience that already eats, sleeps, breaths on these platforms. =

But what connects these four platforms in reality anyway (FourSquare included)? At least philosophically any how.
The re-assurance that you aren't the only one trolling the internet or streets alone at any given point or day and night or time. When we see a acquaintance also partying... or a fellow social media friend also updating a new post or status update while we are, we feel a sense of belonging. That being said, think to yourselves, do you actually know all your twitter followers personally? Or the people who begin following you on Four Square for that matter? You might relate to them because you might belog to the same city, or have the same content consumption interests, or even simply cause you both like beer. 

Yes, strange as it may seem its the truth for many. (and whats not to celebrate about liking beer anyhow?)

Beer remind me of one such event that is actively using this as an opportunity to really create an organic buzz out there. Kingfisher beer! Every heard of the KFC Beer Fests (secret events)? Random people from across the internet and geographies co-create the buzz and then meet up in person on the day of the event! And how do they engage or why do they enjoy these events?
- Because they love beer,
- They interact as their Twitter handle names and much less as real people,
- And because they all managed to get on the invitation list of this secret event with free beer, food and beer chugging competitions.

What does the brand do in turn?
1. Gets lots of meaty posts, videos, photos and usage of their handle name and brand name across internet through these events.
2. Great brand recall, greater brand recommendation and WOM.
But that's just the start.
More can be done. Much more.

Lets begin by identifying the key take always from KFC Beer Fests;
1. They manage to engage with their online audience offline.
2. They reward their online fans in real time.
3. They manage to connect and unite beer lovers of each city they carry out these events in.
4. They strengthen their audiences emotional connect with the brand.

I have a feeling i get over excited about concepts sometimes and talk too much about one subject or topic. Moving forward.

SoDelhi recently also organised a treasure hunt across Hauz Khas Village, New Delhi, India using Social Media. Another win.
In turn it managed to accumulate a large number of foodies and city dwellers from Delhi to follow their page.

But here, these brands are creating a burst of events that really gather audiences and not necessarily engage them in real time. A hit campaign sure but a hit app or platform?... 

The idea: imagine being able to connect with the drinking community of a city or multiple cities in real time. Maybe lets say digitaliz the concept of car-o-bar. If I'm alone and i want to drink, what if i could connect to my foursquare and ping my location and what I'm drinking to the world and get real time feeds of people in and around my city drinking the same thing at rhe same time? Yes yes legal hassles in setting up something like that for a new player, but what about the Carlsberg and Heineken's of the world? 

Will it really mean too much effort to integrate with any one such existing platform for lets say the winter season, when everyone is celebrating, no ones wants to be alone and everyone enjoys a party. 

How about letting people start it? 

What it will potentially take? 
On foursquare's part - a section division of arrivals to eatires, gyms, pubs, shopping centres to name a few as broad categorization. (feed viwing division is as it is down as per how close or nearby another person) 

On part of the brand - lets say Carlsberg; to own that section for specific key cities and rewarding their fans for every pint they buy from a pub. If more than lets keep a benchmark numner of 100 people are updating their drinks update in a specific city 'drinking or celebrating with a Carlsberg', maybe an instant party or invite-an-extra-friend along with yourself to a spontanious jam event can be organised? Rules: get your bill stating your drink, plus you get only Carlsberg drinks at the venu. 

Ok, lets take another example. Imagine all these young shopaholic girls updating their location to a mall of a city. If more than 50 people tweet their arrival to a certain mall, maybe the brands in that mall can own up too a flash sale. The details of which can be visible to the users of FourSquare on the (currently non existant but easily manageable) brand pages. 

And what's more. You actively get users to use your platform for real time rewards. You let users or the masses to create the need and brands to supply for these needs. Social likes and brand mentions go up, you spend less on paid publicity and you get better word of mouth. 

Lets say maybe this is phase one in such a direction. Maybe lets say you want to create a positive word of mouth (WOM) for a destination or product or maybe you want to increase sales of certain outlet or product on a certain weekend. What do you do then? 

User journey mapping can go something like  this - 

- Check into a location. 
- Brands send you ongoing contests for exclusive flash sales. 
- WOM camping - you put up your next update on why this is a great store for winter wear and share it across your FB, Twitter and Instagram pages using a certain hashtag. 
- Go to the store in real time. 
- Show this to the billing counter post shopping. 
- Cashier varifies and gives you a special additonal discount. 
- You get a personalised shout out from the brand pages across all mediums for visiting. (this also makes sure that those who dont know about the event, also find out) 

A happy and suprised customer always follows brand pages in 80% scenarios. You don't even need to force them or be suggestive. 

Maybe you raise your own bench mark next time by increasing the numner of check-ins required to generate these kinds of events. Over time gathering larger footfalls. 

For general do gooders - such platforms can be part of the safe drinking initiatives. (park to the side and inform fellow drinkers where the cops are located at night) hey? it can work, people try being heard on Twitter like this all the time. While wenting their frustration and also being allies to random city dwellers also on the same platform. Its a network that counts. 

Oh i almost forgot the blind-daters. Imagine drinking alone or wanting to go out on a safe party night. But having no one to do so. What do you do then? 
You update your status. You send an open invite a friendly mob for company. (A fellow drinker it always a friend, expecially post a few drinks.) You basically end up with a dinner with strangers night which is self generated by users rather than a community. All a brand needs to do is use the gender and location filters to validate and make certain a ratio of men and woman is in place and thay there are updates from more than 7-10 people at a time. Output: You meet new people, you make new friends and it remains safe. And its totally up to you to stay or leave post meeting the people who show up, :) win. 

Saturday, September 6, 2014

Product idea 3: What next for Gaana.com

Without quoting numbers here, lets me being first by showcasing some observations.

Smart phones are on the rise.
So is cloud computing.
Lower segment phones with comparatively lower in built memory but additional service to store data in a cloud account is the 'new in thing'.
Not only does a brand get to capture user data, it now helps services like Google, Hotmail or Yahoo really find out who you are, how active you are and what your interests are more  actively.

Hey, it doesn't end there, mobile operators also accumulate your data, are you a smart phone or a feature phone user? How much bandwidth you consume, where you consume it, fortunately enough; i cant really comment much on coordinated efforts between the mobile company, mobile operators and mobile platform builders. And thank god to that! Or thank god at least for now.

With players like e-commerce giant Flipkart launching its very own Mp3 buy and download app and Times Internet investing and creating its very own music streaming platform, one can safely assume that two things:

1. People are quickly adapting to 'technology on the go'.
2. We're consuming and growing more and more dependent on the internet services than our phone capabilities.

Which brings me to my subject of the next evolution of Gaana.com.

Hey, personally i love that app. A bit annoying at times when you are looking for certain songs and they haven't managed to procure the licenses for hosting and playing the same. But the buffering speed? Phenomenal. (yes i use a Nexus and I'd rather use my storage space to download something else, even if it means in app songs download to listen on the go. Cause du-hu. Stop defeating my purpose of using you in the first place.)

At this point thanks to non song availability i would like to talk about another app i am heavily dependent on; YouTube. Yes I don't mind the usage of data for buffering an entire video when its the song I'm really interested in. (i don't get why they cant just make that version of the existing app, i really really would like the segregation. Especially since its one of the largest co-created depositories for music as well.)

Now when it comes to good Internet connections, which we have plenty of today, with network reach and towers even in the remotest corners of the city, state and country, combine with my heavy mobile consumption habits, especially in regards to Music, it brings me to sincerely acknowledge one last type of app. Yes if you've guessed it by now, you've guessed correctly - SoundHound or Shazam's of the world. Ok frankly they are the only two i know. Hehe.

But arguably, my life depended on all three of these apps! What binds them is Internet usage. And mediums being available in app formats across all mobile platforms. All smart phone mobile platforms anyway.

But i don't get why, just why we aren't seeing a collaborative amongst a music streaming and music discovery platform. Or at least a realistically EASY one?

Sound hound pairs up with YouTube and Google particularly to throw back simultaneous search results for other versions of a song you find on the go as well as the the option of looking up the lyrics using the in app browser. (not even going to discuss its e-commerce platform integration at the moment which allows users to buy and download songs they like on the go)

Gaana and Youtube independently as apps on the other hand give you the ability to bookmark favorite tracks as well as sort them in various play lists. Preferably customized by longtail searches.. Ok well Gaana does an additional piece of creating playlists for its users of popular songs and genres of music to smoothen out the hassle of having to go to a platform and looking for what you want to listen to -- in turn reducing app consumption. And also at the same time building user habit of mindlessly just playing one of the playlists and slightly disfiguring ones own music preference.

But heck, its convenient.

While users may flirt constantly with the idea of downloading a Savan, Gaana, Hungama Music app or plain YouTube.

One thing they always keep on their phone and preferably on the first screen of their phone is either a Shazam or a SoundHound. (as per personal learning, Shazam is better for Hindi songs while SoundHound is better for English)

I firstly feel that - being on the first screen should be the new bench mark for apps. Being able to be as important to users, which in turn of course already means better recall and higher consumption. (which also means - why are people making so many bad apps to begin with? Those that don't only not make it to the last scroll of a users phone but hardly ever get downloaded at all either)

OK OK. to my final take already.

Gaana should look at capturing 'long tail' music searches, based on specific user interest, based searches by integrating or collaborating with a partner like Shazam or SoundHound.

Further to this as soon as a person has identified a song he/she likes (assumably on the go), they should have the option of adding it to their playlists (instantly). This gives Gaana an all rounded approach of actively engaging its users and aiming for the first screen placement on mobile phones.

Further to adding to designated play lists they should collaborate with a music streaming engine like YouTube if they cannot license all the songs to their banner. This solves the classic problem faced by SoundHound and Shazam at a certain level where users tend to use them as music finders ONLY. (and who the heck is purchasing songs off them anyway? Their financial model should solely be revolving around new innovation integration and thinking in the direction like they did for the end title track for the Superman movie earlier this year.. Or was it last?)

All in all, this should be an extension app to the classic Gaana app. Preferably a 'Mobile Only' version to being with. Since there are always music adopters and music evangelists. Same goes for people who are new technology adopters and evangelists. If this is not possible, the same should be integrated to the first screen and then on second scroll the playlists should appear. Hence pushing down the current layout by 1 screen for all scrolls.

Friday, July 4, 2014

The curious story of Florence and Golding: An introduction

No no I'm not going to begin by telling you if its a story about two people or a girls adventure in a forging land or two beings connected between parallel universes or an unique friendship between a Nightingale and a historic monument.
Have I given you enough to think about already? Maybe you should expect it in the story I tell you next. Maybe I'm going to depict all of these metaphorically.
Ah, the beauty is I don't know what I'm going to write here next, yet I know just like your inkling right now that its going to be exciting.
I'm a master of imaginative story telling, typically wandering into a million directions at the same time in my head or maybe yet its just a psychologically condition I chose to knowingly manipulate to tell this story. My story. Your story. A great story.

Brace yourself.

Wednesday, July 2, 2014

Short story: You live a lie

You hide your true identity.
Your friends think they know you, but they don't. 
Your parents think that there isn't more to know about you, but they don't know. 
You kid thinks you're an entire universe in yourself, but you live a a parallel reality on the side.

Your colleges think you're unexposed, plain, self obsessed, cocooned.
But what they don't know is - you aren't.  
You beat women on the side.
You lie to your wife and while you wear her name around your ring finger,
You have the courage to cress someone else with that very same hand.
The same lips you use to kiss you young one, you use for purposes much beyond dirty words.
 
When you take off your clothes at night, you don't take off the pretense.
Never exposing your scars and ugly skin to your own life. 
Never at easy, fearing prying eyes. 
You only take that off in private.
But privet is never really on your own,
Never in the confinement of small rooms that suffocate your soul,  
Always in the presence of another being you delude and call your one true love.

Little do you have the guts to even look at yourself in the mirror 
To acknowledge that there's not been one but a series of such strangers.
Who you put down I in private.
Who you torture behind closed doors.
Who you hurt with all your strength, both physical and emotionally.
 
You've created monsters with void pasts. 
Their own reality and history diluted by your words.
Who are cruel to themselves and who ache to pain at your hands. 
On the outside no one will ever be able to see this person.
On the outside no one will ever know those strangers.
Those few quiet woman, fragile flowers silently writhing at your hands.  

You hide your true identity... 
Your friends think they know you, but they don't..
But i do. 

A wonderful fact to reflect upon, that every human creature is constituted to be that profound secret and mystery to every other.  -  Charles Dickens 

Wednesday, May 28, 2014

"No regrets" generation.

You date so much that then it doesn't matter. The concept of being someone's first or being someone's last has become diminishingly insignificant over the decades. How we look or they looked, what they did, how we acted, all seems fine to us. In that moment when we were happy we were ok so we don't look back to ever say "oh god! Look at who I was or who I was with!" Ever.

That, simply because we regret less, we're wiser, we learn from our mistakes (or maybe not) but we defiantly seem to want to make a lot of them for our own 'good'. But we're happier with ourselves, we judge less and don't care about others opinions as much as our own. We carve out our own personal identity and have no fear or hesitation in putting it out there for the world.

We believe in fate and destiny even if our view is very broken or skewed. But who says the meaning shouldn't have changed over years? Hence sometimes they go unnoticed or unappreciated by the previous generation but we do know better. And let me refocus, 'we're happier'.

We actively engage in discussions about and give more time to understanding the difference between then and now in context to ourselves yesterday and today and then between out generation and the previous. Which is a good thing, cause while we recollect, we don't nestle. We're ok with outcomes and just fine with where we end up. Hopeful for better, but just fine. We don't think much of the future like our previous counterparts. We know it'll be different but as far as personal human dynamics go, we have stopped making assumptions. We know we're moving at a much higher speed than someone in our shoes even just a decade ago and hence were ok with comparison with the past, with what has already existed than assume about the future. 

As shallow or empty the words "No regrets" may sound, it makes perfect sense to us. To us it means giving everything sufficient chances and enough heart that when we look back to it from the future we never wish we could have done anything better or left out any scope of effort we didn't put in to think maybe we lacked somewhere.

We're far more dynamic and adjusting and calmer and open about our wants, desires and the way we intend to bond with people and places we wont wait for the rest of our lives to see, time we can put aside or even the amount of risk we can readily take for all kinds of things important to us.

Tuesday, April 29, 2014

Live, Love, Drink, but don't forget to rethink.

Lets put the notions and trivialities of our daily lives aside.
You job, my friends, your car, my phone, our hobbies, our families, our friends, our enemies, who we have now become or who we pretend to be. 
What does it leave us with?
A bundle of emotions, memories, opinions, conclusions, resolutions and feelings. 
Now lets take away the facade of ego, pride, revenge, jealousy, ill feeling, pre-convinced notions, political and cultural alignments and competitiveness. 
What does it leave us with now?
Reason, honor, honesty, practicality, our core personalities, all clinging the hand or rather the little finger of the grown up us. 
In short, it leaves us venerable. Child like, confused, sensitive, lost, hesitant, emotional. 
now take a deep breath. 
Try sustaining this frame of mind.
Let the overwhelming feeling of putting up notes and masks of self defense settle, till you begin to breath easy, till your pulse rate normalizes again. 
Now think of me. Picture my face. the touch of my skin, the curls of my brown hair, looking into my brown eyes... enough thats enough. 
Now in all honesty ask your self. 
Do you really hate me? Or want nothing to do with me? Or treat me like a stranger?
When i put a smile on your face, when i awkwardly conveyed my feelings, when i hurt you with dead honesty, when we just spoke about life and the future, did it want to make you change? 
To leave me alone, to see me as a habbit, an addition that needed to be put an end to?
Didn't we put ourselves out there, agreeing to risk the pain and hurt when we began to be friends at all?
On our best days, happy days, did you for even for a moment feel that it was probably going to be the happiest you'd ever be?
I did. And even if you decide to lie now and say you didnt, i know you did. 
But now coming back to reality, i am glad we've both grown. 
I suppose there were more realities and lessons and evolutions our personal character had to take till we made that one last final commitment. 
I feel more confident, driven, i have lesser mood swings, i dont feel the need to be subtle about how i feel or what i need to convey. I am unafraid to shine, i am proud be me myself more than ever. 
I am not guilty, and i have stopped being harsh on myself. I can have anything in the world, or resist anything in the world if i willed myslef to. And for once, i know what love feels like. 
You do too dont you?
You have seen the difference between feeling extreme affection, love and lust for another person haven't you? You do indrestand the difference when you try your best to convert one into another out of pure excitement or conveniance or inconvenience or a story to tell in your tomorrow? 
But in all human nature and false anger and prideful conviction we don't agree or want to agree they are all different, it just stages. 
We want to belive that the both of us, it was just another time. 
That better is yet to come.
We have better right now or it could be. 
Even when we know it can naturally exist or already exists elsewhere.
I have come to realize how broadening of our individual perspectives or rediscovering who we are or what we want to be do doesn't necessarily have to do with traveling far and wide to look for it. 
That sometimes, it merely is a realizations that comes to us after committing the same mistakes over and over again sometimes. 
When we find time to go over our entire lives, sometimes realizations don't come from new experiences, merely acknowledging old ones. 
And in that exact moment sometimes you realize, that the answer might as well lie in the newness of a fragile relationship, but it sometimes already did exist in the past and in the present and we feared taming it. 
Taming the essence, because it would take long sessions of reconciliation, baring our souls to the known, being known, without opportunity of pretense bending and bowing both backwards and forwards. But for what?
Only for that one thing that really matters. 
Love. 
So how afraid are you really? Of taking a good look at your own life and the life that has been and that could have been and making something of it thats real, permanent and not in passing. 
They say draw the line at the sacred number 30. 
Life, love, womanize, but if you cant find it in you to stop then you never will, and the best things would have long past you. 
Hopefully now, coming back to reality of as you exist, you need to find the time to look back at what matters, what didn't and where the truth lies and go on to pursue it in time. 
Or i hope you do. 
Or for lords sake have peers with enough sense to help knock realizations back into you. In time. 

Sunday, April 27, 2014

Zombie, Vampire and other things that scare me

Wondering if I've every been vocal or verbalized being zombie apocalypse paranoid..

Well not that I can remember. But yup...in my mind, I zombie proof every place I go, look for escape routs, check door strengths and blocking methods for SOS purposes.

Hey. Its a legit fear ok?.. The rising up from the sink after splashing your face to find one standing behind you!

After all, zombies unlike other mythical creatures are a byproduct of medical testing and 'things going wrong' in deep dark parts of big chemical plans or medicine research or army weapon development centers in some part of the world. Maybe our part of the world where human number in population strength is anyhow too high and a missing few can easily go unnoticed.

Well its not I don't have my own theories for vampires about being deficient in nutrients and further more the genes that breakdown and absorb sunlight and hence have to remain nocturnal and come out only in the dead of the night (or moonlight).

Yes, I think the most realistic things after zombies are vampires. But I'll come go that later.

What I do believe before zombies is in cannibalism. And it sure as hell freaks the shit out of me. Someone out there is currently reading this while chewing on a finger of a person half frozen in their fridges right now. Think about that. ... Or don't.

But what is one thing that ties zombies, vampires and cannibils together? They are dependent on human flesh and blood (involuntarily or by choice)

While a zombies body is disintegrating continuously and its own organs have become useless, probably due to organ failure or shock they undergo at time of inception or infection or contamination, a vampire I feel might not be able to similarity reproduce blood by itself and hence needs a dilation or blood transfusion and their body's over time have adapted to environmental conditions in such a way that it can perform blood transfusion through their front teeth itself. A fresh flow of blood..every week may also explains very good skin. Hmmm.. (No wonder beauty treatments around the work are moving towards it)

Fir cannabils it might be a lifestyle choice but it links back to zombies that maybe just maybe human flesh really is so tasty at the end of the day that ones you start consuming it, you cannot stop.

And since a zombies brain is dead due to lack of circulation of blood that also is a factor for disintegration of their own bodies, it's probably their natural evolution to graduate to human flesh over other animal flesh.

Yup, these are the kinds of thoughts that go through my head when ever I think of either, or, and of the three.

Though while vampires and cannabis can be reasoned with at some levels, I feel I most fear zombies because of their lack of though and direction and utter lack of pattern and un-predicatbality really.

Thursday, April 24, 2014

Some inspiration: Part 1

Be Kind

Written by: Charles Bukowski

we are always asked
to understand the other person's
viewpoint
no matter how
out-dated
foolish or
obnoxious.
one is asked
to view
their total error
their life-waste
with
kindliness,
especially if they are
aged.
but age is the total of
our doing.
they have aged
badly
because they have
lived
out of focus,
they have refused
to see. not their
fault? whose fault?
mine?
I am asked to hide
my viewpoint
from them
for fear of their
fear.
age is no crime
but the shame
of a deliberately
wasted life
among so many deliberately
wasted
lives
is.