Evolving Ideas - When you 'really want to sell' your old gadgets..

If I found a tech team on the ready and 6 months worth funding, i would defiantly build out a "web' product of the below idea!

Why web? When the world is going mobile? Well, the younger generation is, they are smarter, they take risks, but even they believe that when things have to be done seriously, one needs to pull out a laptop or a desktop to get to work. And of course, the 25+ are usually at work and have more access to web via their work stations than through their mobiles..

TG for the product; 
MF - 25 +
All metro cities first.
Web friendly.

This idea is expansion and combination of the existing 4 modules of; 
1. Price discovery for old gadgets such as those available on rebloge.in, sahivalue.com, attero bay.
2. E-commerce efforts and deals for gadget refresh cycles, i.e.: apple, snapdeal.com, flipkart.com
3. Editorial reviews and crown sourced reviews carting to audience like 'rotten tomatoes' is to movies.
4. Price aggregation sites such as junglee.com

Envisioning the UI;  
To cater to both young and old the entire UI will have to be very visual, making or keeping all options as visual heavy and text light as not to over whelm the user.


Future possibilities; 
1. To function as an independent website and tool, review site and editorial platform that ''does not lie'.
2. Pluggable tool for eCommerce websites, bank services, wallets.
3. Scorecard plugin for editorial websites, wallets, e-commerce websites.
4. Insights tool for electronic giants for betterment of their products.

Disclaimer: If Amazon, Google, Times or the likes chose to explore it further, I'd simply ask to be part of the project. 

Idea for Google as a content publisher, agitator, advertise and analyser

For a while now i have kept this blog hidden as there are some ideas that i feel have a lot of scope for future development.

Who is this for?;

- Facebook is creating a eco system where without fresh content users cannot get great value out of their accounts. Worse they ask users to now pay for advisability as a small business or brand.

- While users may have the capacity to pay, they might not always have the capacity to create original content.  

- While Google hasn't succeeded in launching G+ i feel it forgets that Google search is a much more valuable digital ecosystem that it has created. Where the user is always logged in and not sharing but searching for the correct content. hmm..i wonder what the obsession with a 'social media' account really is? 

- Ok maybe i have this point wrong. But everyone wants to serve content similar to serving correct ads to their various audience sets. Only difference being, while message can be customized and pre fed, content needs to be refreshed and often. (even daily)

Below is a skeleton to a content aggregating tool that Google can quickly make given it already has independent parts that exist today; 

How tool will work?;

- User feeds in their website URL

- As output gets the keywords based on site scan / crawl

- Basis crawl out put keywords gets TG definition for media (audience break up)

- Asks to input negative keywords that the brand doesn't want to be associated with.

- Asks for validation by liking to Google analytic for audience profiling and tracking for revalidation/re-targeting.

- Asks to input genre’s preferred by user.

- Throws latest content from around the web relevant to different TG’s for social media posting as per defined genres.

Revenue?;

- Each link thrown up as result has a cost of 10 – 50 rupees per identifies link.

- Advantage is that the user can be a layman and still sever content that his/her audience would like to engage with on social media accounts.

- Second advantage being shortened link doesn't expire as it has been paid for.

- Fixed retainer account version lets the user also sees GDN ads in this content which can be the users brand / company ads. 

- These ads are easily customizable with branding specs which can be uploaded from back end using another Google ad words tool/ ad sense tools etc.

- Anyone viewing this link through a certain social media account / medium it’s posted through will see the brand ads.

- PV from the article go to the actual website article basis which they are allowed to get access to a special dashboard that lets the publisher see which brands are using what content and better equip its sales force for inventory selling. 

TBD basis interest... I wish I have the money to make this…or the tech capabilities.. While all I have is an idea. 

Disclaimer: If Google chose to explore it further, I'd simply ask to be part of the project. 

Retarded instances from my life, part 2

There are stupid things you say and then stupid but awesome things you do.

I'm thinking about this time,
Dad was based at Andaman and Nicobar Islands.
And i once touched a devil fish bigger than myself in 2 feet water on the beach.
I might have been only 4 feet in height myself back then, but once i realized there are 'actual' fish in the sea, i didn't ever walk into the deep like we all used to. I was petrified of sharks.
Or eels in the water.
All along i used to thing Jaws was made up.
In short i never believed in 'sharks' existing at all.
And by that time i had already done scuba diving, deep water diving, even tried my hand at surfing with the locals!
Gosh, i used to think the happy creature's from 'Little Mermaid' were all that existed under water.

When we shifted to Vizag, i learned the art of making clay utensils. Like literal clay utensils. Thanks to the abundance of clay mud in our backyard, i would dig it out, mold it and let it dry to perfection in the sun.
What more, I'd make small fires and pretend to cook in them even!
I had all kinds on utensils from mugs, pot's, pans, spoons.
You name it.
Once cooked rice in them!
Of course i hadn't ever thought of washing them so when i tasted my experiment, i tasted a whole lot of texture of mud.
This one time i found few of moms creams and cooked them as well.
I might have tried eating them as well, had i not opened the bottle of Fem bleach and cooked it's chemicals.
I distinctly remember seeing florescent fumes with this toxic smell coming from them when it began to cook!
And i think, that day was the death of my kitchen cooking madness.
Never again.

So far in my life I've only crushed on people twice.
The first time i crushed on someone, i slapped the boy in public.
And he was 3 years my senior.
It was a dare from his best friend and i swear i could tell he was interested.
Shit.
But thanks to first time love, I discovered i could write 'ok' sort of poems.
My first one i think i remember by heart.
It went something like this:

"What does it take to convince you,
That I'm really in love,
In liking of you somehow,
That I cannot shove.

And when i look at you,
The feeling i cannot explain,
I get rid of all my sorrows,
Sadness, guilt and pain........ .... "

Err..  Ok there was one more parra on dancing. But I don't quite remember it.
Come to think of it, it was thanks to him i started keeping a diary in the first place!
It was a love journal of sorts..
As lame and retarded as it may sound,
I still have it.
I have all my journals.
Stacked away secretly..

We had a golden retriever in our Himachal home (Rana Villa), and i swear it was the coolest and nicest dog I'd ever seen.
His name was 'Hero'.
And it loved eating green apples which came in crates and the sour grapes that my grandfather grew in the backyard.
And every summer when my parents would leave me there,
He was my best friend.
If it hadn't been for that dog, I'd have loved no dogs.
..
I used to tie a red Cape to its neck which would often fall to one side.
But when it had that on,
I would be fearless.
And even go wandering into the jungle on my own.
(i realize now, how lucky both Hero and i had been, there were actual wolves and panthers/leopards in those jungles... Which i found out about years later)

The curious story of Florence and Golding: An introduction

No no I'm not going to begin by telling you if its a story about two people or a girls adventure in a forging land or two beings connected between parallel universes or an unique friendship between a Nightingale and a historic monument.

Have I given you enough to think about already? Maybe you should expect it in the story I tell you next. Maybe I'm going to depict all of these metaphorically.

Ah, the beauty is I don't know what I'm going to write here next, yet I know just like your inkling right now that its going to be exciting.

I'm a master of imaginative story telling, typically wandering into a million directions at the same time in my head or maybe yet its just a psychologically condition I chose to knowingly manipulate to tell this story. My story. Your story. A great story.

Brace yourself.

Zombie, Vampire and other things that scare me

Wondering if I've every been vocal or verbalized being zombie apocalypse paranoid..

Well not that I can remember. But yup...in my mind, I zombie proof every place I go, look for escape routs, check door strengths and blocking methods for SOS purposes.

Hey. Its a legit fear ok?.. The rising up from the sink after splashing your face to find one standing behind you!

After all, zombies unlike other mythical creatures are a byproduct of medical testing and 'things going wrong' in deep dark parts of big chemical plans or medicine research or army weapon development centers in some part of the world. Maybe our part of the world where human number in population strength is anyhow too high and a missing few can easily go unnoticed.

Well its not I don't have my own theories for vampires about being deficient in nutrients and further more the genes that breakdown and absorb sunlight and hence have to remain nocturnal and come out only in the dead of the night (or moonlight).

Yes, I think the most realistic things after zombies are vampires. But I'll come go that later.

What I do believe before zombies is in cannibalism. And it sure as hell freaks the shit out of me. Someone out there is currently reading this while chewing on a finger of a person half frozen in their fridges right now. Think about that. ... Or don't.

But what is one thing that ties zombies, vampires and cannibils together? They are dependent on human flesh and blood (involuntarily or by choice)

While a zombies body is disintegrating continuously and its own organs have become useless, probably due to organ failure or shock they undergo at time of inception or infection or contamination, a vampire I feel might not be able to similarity reproduce blood by itself and hence needs a dilation or blood transfusion and their body's over time have adapted to environmental conditions in such a way that it can perform blood transfusion through their front teeth itself. A fresh flow of blood..every week may also explains very good skin. Hmmm.. (No wonder beauty treatments around the work are moving towards it)

Fir cannabils it might be a lifestyle choice but it links back to zombies that maybe just maybe human flesh really is so tasty at the end of the day that ones you start consuming it, you cannot stop.

And since a zombies brain is dead due to lack of circulation of blood that also is a factor for disintegration of their own bodies, it's probably their natural evolution to graduate to human flesh over other animal flesh.

Yup, these are the kinds of thoughts that go through my head when ever I think of either, or, and of the three.

Though while vampires and cannabis can be reasoned with at some levels, I feel I most fear zombies because of their lack of though and direction and utter lack of pattern and un-predicatbality really.