Wednesday, September 6, 2017

Finding a niche - creating exclusive product videos for Amazon Sellers

Game plan: Someone needs to fill this gap. Here's an idea that you're free to pick if you have been looking for ideas around e-commerce. 
  1. Category: E-commerce product listing videos (AMZ, Flipkart, Snapdeal, Paytm)
  2.  The task: Product video creation for A+ listings
  3. Who's doing it: Big brands, start up's, 
  4. What would it need
    • An iPhone
    • An SLR camera,
    • A tripod,
    • A shooting Gimbel, 
    • Some reflectors,
    • A solid base for keeping the same
    • A background.
  5. Internal cost: 
    • a = effort cost per hour of shooting/scripting/angles/feature call outs
    • b = effort cost for video linking / cropping / music addition / tool / hardware tools) 
    • c = base number of videos needed to make the videos for free as the creator 
    • d = internal cost
    • a + b / c =  d
    • d x 2 = minimum external cost 
  6. How many people: 
    • 1 person  - shoot + V/O
    • 1 person for editing and clean up = 2 people job
  7. How will this service be promoted: 
    • Youtube pre - rolls 
    • Google Search Ads
    • Facebook ads 
    • Blogger integrations
    • Direct connection with e-commerce portals for connecting to sellers
  8. But will it work?
    • Let's find out. 
If you end up using this idea, do let me know! 

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