Friday, December 20, 2013

Busines Idea 1: Traveller cafe and not just namesake!

This concept is Delhi, IN centirc. 

1. For whom: Travel company / independent hospitality industry person looking for a new venture / cafe concept. 
1.1 Will need three key people - a travel partner, a cafe partern, a marketing / digital partner. 

2. Catering to whom: anyone keen on traveling to India / various parts of india 
2.1 Primary audience - foreigners 
2.2 Secondary audience - local travel / photography / food junkies. 

3. Name: Traveller's Cafe 
3.1 Ironically this name is vacant, at least in Delhi NCR scenario!? Checked Zomato / googled 

4. Business model: to create an secondary opportunity/market to organize and cater to forgein clients and travelers for a travel company but thought a more legitimate approach while simultaneously also earning revenue from a cafe business. 

5. Cafe positioning: Location! location! location!: Pahardganj
5.1 To catch the market where they feel most comfortable.  
5.2 Also giving them a feeling of being self initiated rather than being duped by being dragged directly from airports and railway stations by traver agency 'cutters'.

6. Why: most travelers coming to Delhi read the lonely planet guide which specifically tells them about the places to stay (Pahardganj) and what to expect for cheap travel (cost) and how to bargain etc. 
6.1 Hence opportunity of creating a non hostile environment for capturing travel leads as the positioning is of a cafe. 
6.2 Agent can take them there rather than bring them to the travel shop from airports / railway stations to 'freshen-up'.
6.3 Also travelers who go stay there are otherwise smart / difficult to cater to or capture. 
6.4 As large traveling groups the over all cost of the trip also goes down which can again be shown as a 'USP' of the cafe.

7. Cafe concept: to cater to:
7.1 basic finger food from all over india i.e.: chats and snacks - conversation starters. 
7.2 Secondary menu to be world cuisine based (pricing according to Paharganj market pricing). 
7.3 Cheap alcohol. 

8. Back up model: even if the cafe fails as a travel company, it is an independent business model which can sustain itself to the catered market in that area.

9. Marketing model: For testimonial based reinforcement - that others have done this and come back alive!
9.1 Interiors to have walls on contributions from group travels of visitors + comments.
9.2 Polaroid photo shots for all paying customers with comments on how their visit to India has been so far. 
9.3 To hold small relics from all the visits with dates of visit / journey. 

10. Social page: Can work on 'powered by' model. 
10.1 Front end to be called: Traveller's Cafe on Facebook, Tumbler, Pinterest, Blogger and Zomato. 
10.2 In details / about section of the pages the same can be called 'powered by _ _ _ _ travel company. 
10.3 All articles and photos to be back linked to the travel partner site pages. Help with site traffic flow / building. 

11. Trip models
11.1 To host group travels for locals as well as forging groups. 
11.2 To make customized journey's - crowd sources destinations. 
11.3 Invite photo walk groups, adventure sports enthusiasts and related audiance for monthly, quarterly, half yearly trips.

12. Major marketing spend: 
12.1 Online: Zomato / bookmyshow / FB ads / google ad words / seo / mailer's /social media intern / depending on chosen rout/partners. Can use step by step or in phases expansion model. 
12.2 On ground: newspaper brochures and mats with updated upcoming travel plans to be put under class of the table or as mats. (to act as news letter's.)

13. Business model suited for: Travel company, someone enthusiastic about food and beverage industry.

14. Challenges :
14.1 Finding rent-able real estate in Pahardganj on long term lease. 
14.2 Ways of not letting other travel agents and brokers enter the cafe or breaking away client. 
14.3 Licensing - would it need only food and beverage or also travel company permits? 
14.4 Cracking MyBar concept for cheap booze and liquor!?  
14.5 Other unforeseen challenge from investors point of view. 
(i.e.: - will he be comfortable disclosing it as his own business to partners? (If any) 
- Will new partners be chosen for this venture? 
- Tie ups for further business to near by hotels and guest houses will he earn or travel company?) 

I guess i'm just a enthusiastic traveler? This should work! Comments / Suggestions anyone? :) 

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